Privacy Policy

Last updated: 14 September 2026

This Privacy Policy explains how ShelbySpin Casino ("ShelbySpin", "we", "us", or "our") collects, uses, shares, and protects your personal data when you visit our website, create an account, play casino or live games, place bets, join promotions, or contact our support team in the United Kingdom.

By using our services, you confirm that you have read and understood this Privacy Policy and agree to the processing of your personal data as described here. If you do not agree with this Policy, please stop using our services.

1. Contact Details

ShelbySpin Casino is the data controller for the processing of personal data on this site.

Contact for privacy matters

Email: [email protected]

If you have any questions about this Privacy Policy or your personal data, you can contact us at the email address above.

2. Scope of this Privacy Policy

This Privacy Policy applies to:

Use of our website and any related subdomains
Creation, verification, and management of player accounts
Casino, live casino, and other gaming services we provide
Payments, withdrawals, and financial checks
Marketing communications and promotional offers
Customer support and complaint handling
Any other interaction you have with us in connection with our services

3. Legal Basis for Processing (UK & EU Data Protection Law)

We process personal data in line with applicable data protection law, including the UK GDPR and the Data Protection Act 2018. We rely on the following legal bases:

Contract – to set up, manage, and provide your gaming account and services you request
Legal obligation – to meet anti-money laundering (AML), counter-terrorist financing (CTF), responsible gambling, tax, accounting, and other legal duties
Legitimate interests – to improve our services, keep our platform safe, prevent fraud and misuse, and carry out basic analytics
Consent – for optional activities such as certain marketing communications or the placement of some cookies and similar technologies

Where we rely on consent, you can withdraw it at any time as explained in this Policy.

4. Information We Collect About You

4.1 Information you provide directly

We collect the information that you give to us when you use our services, including:

Registration data – name, date of birth, nationality, address, postcode, email address, phone number, chosen username, password, account preferences
Account and profile data – language and communication preferences, verification status, account limits, responsible gambling settings
Identity and verification data (KYC) – copies and details of identification documents (such as passport, national ID card, driving licence), proof of address (utility bill, bank statement, or similar), proof of payment method ownership (card copy with masked numbers, bank statement, wallet screenshot), and any other information needed for checks under AML and responsible gambling rules
Payment data – chosen payment method, partial card numbers (masked), e‑wallet details, bank account IBAN or sort code and account number (when needed), transaction history, deposit and withdrawal records
Communication data – emails, messages via live chat, complaint letters, feedback, and any other content you send to us
Marketing preferences – your choices about email offers, SMS campaigns, push notifications, and opt-in/opt-out records

4.2 Information we collect automatically

When you visit our website or use our services, we may automatically collect:

Device data – IP address, device type, operating system, browser type and version, device identifiers, language settings
Usage data – pages visited, time and date of visits, session duration, click paths, login time stamps, response times, game opening and closing time, bets placed and results
Technical data – log files, error logs, security logs, and similar technical information collected to secure and maintain our systems
Cookie data – information stored in cookies and similar technologies in your browser (see “Cookies and Similar Technologies” section)

4.3 Information from third parties

We may receive information about you from third parties, such as:

Identity and age verification providers – results of checks to confirm your identity, age, and address
Payment providers and banks – confirmation of transactions, chargeback information, fraud alerts
Anti-fraud, AML, and risk management partners – checks for suspicious activity and compliance with legal duties
Marketing and analytics partners – aggregated data about how users reach our site or respond to campaigns

5. How We Use Your Personal Data

We use your personal data for the following purposes:

5.1 To provide and manage your account

Create and manage your player account
Allow you to log in and secure your account
Process deposits and withdrawals
Keep records of transactions, bets, and game activity
Provide customer support and answer your questions

5.2 To meet legal and regulatory duties

Verify your identity, age, and address
Carry out ongoing AML and CTF checks
Detect and prevent fraud, misuse, money laundering, and other illegal activity
Apply responsible gambling rules and account limits where required
Keep accounting, tax, and regulatory records

5.3 To improve and secure our services

Monitor performance and security of our website and systems
Fix bugs, prevent outages, and improve user experience
Analyse how players use our services and games (in aggregated or pseudonymised form where possible)

5.4 To manage promotions, bonuses, and loyalty rewards

Run welcome offers, reload bonuses, cashback, free spins, and tournaments
Track bonus eligibility, wagering progress, and reward balances
Detect bonus abuse, game manipulation, and restricted betting patterns

5.5 For marketing and personalisation

Send service messages about your account, transactions, security, and regulatory notices
Send marketing communications (such as promotions, new games, or special offers) when allowed by law and, where required, subject to your consent
Adjust promotions and content you see on the site based on your interests and previous activity, where allowed under data protection law

6. Cookies and Similar Technologies

We use cookies and similar tools to run our website, remember your preferences, and analyse traffic.

6.1 Types of cookies we use

Strictly necessary cookies – needed for the site to function (for example, to keep you logged in, manage sessions, protect forms, and allow basic site navigation). You cannot disable these cookies through our cookie tools because the site cannot operate without them.
Performance and analytics cookies – help us understand how visitors use our site (pages visited, time spent, error messages). We use this data in aggregated form to improve performance and user experience.
Functionality cookies – remember choices such as language, region, and other user preferences.
Marketing cookies – used, where applicable, to measure and improve campaigns and to show more relevant offers. These are used in line with your consent where required by law.

6.2 Managing cookies

You can manage cookies in your browser settings. You can block, delete, or limit cookies by adjusting your browser. Please note that blocking some cookies may affect certain functions or reduce site performance.

We treat personal data as confidential and share it only when it is necessary and lawful. We may share data with:

Payment service providers and banks – to process deposits, withdrawals, and chargebacks
Identity verification and AML partners – to confirm your details, check your age, prevent fraud, and meet AML duties
Game providers – to run games you open and to record results, in line with technical and regulatory needs
IT, security, and hosting providers – to host our platform, keep it safe, and maintain technical services
Marketing and analytics partners – for communications, campaign measurement, and analytics in line with this Policy and your consent where required
Professional advisers – such as lawyers, auditors, or consultants, where they need information to provide services to us and are bound by confidentiality duties
Regulators, law enforcement, and authorities – when we are required to do so by law, court order, regulatory rules, or to protect our legal rights and the safety of others

We do not sell your personal data to third parties.

8. International Transfers of Data

Your data may be processed in countries outside the United Kingdom or the European Economic Area (EEA) when we use partners or service providers based overseas.

Where such transfers occur, we take steps to protect your data, including:

Using countries recognised as providing adequate data protection standards; or
Putting in place standard contractual clauses or equivalent safeguards approved by data protection authorities

You can contact us if you would like more information about these safeguards.

9. Data Retention

We keep your personal data only for as long as needed for the purposes described in this Privacy Policy and to meet legal, regulatory, and reporting duties. We consider:

The type and quantity of data
The reason we collected and processed the data
Legal obligations related to gambling, AML, tax, and accounting
Limitation periods for claims and disputes

In general, gaming and transaction records are retained for a period required under applicable law after account closure. When data is no longer required, we will delete it or anonymise it so that it can no longer be linked to you.

10. Security of Your Data

We use technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, alteration, or disclosure. These may include:

Encryption of data in transit and at rest where appropriate
Secure network and server architecture
Access controls and role-based permissions for staff
Regular security monitoring, logging, and backups
Internal policies for data protection, access, and handling

Despite these measures, no system can guarantee complete security. You also play a part in keeping your information safe. Please keep your login details confidential and contact us promptly if you suspect any unauthorised use of your account.

11. Minors and Age Restrictions

Our services are strictly for adults aged 18 or over. We do not knowingly collect or process personal data of minors.

If we discover that a player is under 18, we will close the account, cancel bets and bonuses, and may return any deposits, subject to legal duties.
We may keep some information as evidence that we have complied with legal and regulatory rules, for example age-check records.

If you believe that a person under 18 has used our services or has provided personal data, please contact us immediately at the email address given in this Policy.

12. Your Rights Under Data Protection Law

Subject to conditions and limits set by law, you may have the following rights regarding your personal data:

Right of access – to ask if we process your data and to receive a copy of it
Right to rectification – to correct inaccurate or incomplete data
Right to erasure – to ask us to delete your data in certain situations (for example, where it is no longer needed, or you withdraw consent and there is no other legal ground). Note that we may need to keep some data to comply with AML, gambling, and tax rules.
Right to restriction of processing – to ask us to limit the processing of your data in certain cases
Right to data portability – to receive some of your data in a structured, commonly used, machine-readable format and to request that we send it to another controller where this is technically possible
Right to object – to object to processing based on legitimate interests, including profiling related to such interests. You also have the right to object at any time to direct marketing.
Right to withdraw consent – where we rely on consent for certain processing, you may withdraw that consent at any time. This does not affect processing carried out before withdrawal.

To exercise these rights, please contact us at: [email protected]. We may need to confirm your identity before responding to your request.

13. Marketing Communications

We may use your contact details to send you information about promotions, offers, bonuses, new games, or updates relating to our services, where allowed by law.

You can opt out of marketing emails at any time by using the unsubscribe link in each email or by contacting us.
Even if you opt out of marketing messages, we will continue to send service messages about your account, such as account changes, transaction confirmations, or important legal updates.

14. Responsible Gambling and Player Protection

We are committed to responsible gambling and player safety. As part of this, we may process and analyse data about your account activity to:

Monitor deposits, bets, and time spent playing
Detect behaviour that may indicate gambling harm or risk
Apply or suggest limits, cooling-off periods, or self-exclusion where appropriate
Communicate with you about safer gambling tools

Such processing is carried out on the basis of legal obligations and our legitimate interest in protecting players and the integrity of our services.

15. Automated Decision-Making and Profiling

We may use automated systems and limited profiling in the following areas:

Fraud and AML checks – for example, automated tools that flag unusual transactions or suspicious patterns
Bonus abuse detection – systems that detect restricted play patterns or violations of bonus terms
Responsible gambling monitoring – tools that highlight spending or behaviour that could suggest harm
Marketing segmentation – grouping players into categories based on playing style or preferences for lawful marketing, subject to your rights and, where needed, your consent

Where automated decisions produce legal or significant effects for you, we will provide safeguards as required by law. This may include the right to request human review, express your view, or contest the decision.

16. Third-Party Websites

Our website may contain links to third-party websites, content, or services that are not controlled by us. If you follow such links, the processing of your personal data will be governed by the privacy policies of those third parties.

We encourage you to read the privacy policies of any external sites you visit. We are not responsible for the privacy practices or content of third-party websites.

Where we operate official pages or accounts on social media platforms, the platform may collect and process personal data in line with its own privacy policy. We may receive limited information such as aggregated statistics or your profile data when you interact with our content.

Any data you share directly on such platforms will be subject to the terms and privacy policy of the platform provider.

18. Complaints and Supervisory Authority

If you have concerns about how we handle your personal data, we encourage you to contact us first so we can try to resolve the issue:

Email: [email protected]

You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner's Office (ICO)

For details on how to contact the ICO, please visit the official ICO website.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in law, regulatory guidance, or our services.

We will publish the updated version on our site and update the "Last updated" date at the top of this page.
In some cases, we may notify you directly (for example, by email or account message) about significant changes.

Your continued use of our services after changes have been posted will mean that you accept the updated Policy.

20. How to Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or the way we handle your personal data, you can contact us at any time:

Email: [email protected]

Please include your full name and, where applicable, your account username in any communication so that we can assist you as quickly as possible.

This Privacy Policy applies to the use of our official site at shelbyspincasino.uk and related services offered to players in the United Kingdom.